Adchemy (SaaS, B2B, automation, machine learning)
One of the foremost leaders in machine learning, Adchemy developed SaaS-based software that helps digital marketers optimize their paid ad campaigns. Based on Adchemy’s machine learning products, such as Audience Relationship Management for Display Marketing and IntentMap for Paid Search, we launched a new way of automating, simplifying, and deepening the way online advertisers engaged with customers, enabling campaigns to scale with higher relevance and ROI. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S., backed by August Capital, Mayfield Fund, Accenture and Microsoft, by 2014 we delivered a solution that included 25 of the top 50 retailers in the world as customers. Adchemy was acquired by WalmartLabs in May 2014.
Role
Led all Adchemy Product Betas for the software business
Engaged with customers early and gathered feedback on our core technology to inform emerging SaaS software products
Visionary defining and selling of early products
A/B test structuring to quantitatively determine value-added by products
Agile scrum meetings / resolving product dependencies
Cross-functional executive leadership, alignment
Customer reporting, customer sponsorship, legal
Results
We are an experiment-driven company. Completed beta programs for Adchemy Landing Page Server, Adchemy Real-Time Bidding in Display, Adchemy IntentMap for Paid Search
Material customer success - such as doubling ad spend while increasing ROAS - and long-term customer contracts including some of the largest US retailers, Walmart, Macy's, Home Depot, Bloomingdales, Zappos, and more
Beta product/customer traction which enabled distribution partnership with Accenture and $31M series D
Beta product/customer traction which enabled distribution partnership with Microsoft and $61M series E
